Bilbo Baggin’s great quote about being stretched thin (“I feel thin, sort of stretched, like butter scraped over too much bread.”) reveals a profound truth:
Most individuals and organizations complain of not having enough butter. We need more resources, we say, to cover this much territory. We need more (time/money/staff) to get the job done.
What happens if instead of always seeking more butter, we find the discipline to cover less bread?
It helps us be busy, but makes it unlikely we will make an impact.
It turns out that doing a great job with what we’ve got is the single best way to get a chance to do an even better job with more, next time.
Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.
Image courtesy of Mike Kenneally.