Somewhere, someone is doing something that got your attention, inciting you into action.
Somewhere, someone is:
- Taking your share
- Wasting an opportunity
- Cutting ahead in line
- Suffering at the hands of bully
- Invading your territory
- Announcing a deadline
- Sharing breaking news
- Disrespecting your tribe
- Going hungry
- Whispering juicy gossip
- Misinterpreting your words
- Not being offered an opportunity
- Libeling a cause you believe in
- Living with loneliness
- Promising a shortcut
- The victim of cruelty
- Being cruel
- Giving something away
- Picking winners
- Asking for help
Which of these is your kind of urgent, a chance to take umbrage or perhaps, a call to action?
Which one turns our heads, gets our attention and breaks our rhythm?
We notice what we care about and work hard to ignore the rest.
*Originally published on sethgodin.typepad.com.
Seth Godin has written eighteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.
Image courtesy of Matheus Bertelli.