A twenty-five year veteran in branding, media, marketing, promotion and production in the entertainment industry, Heidi has a proven track record of creating and executing innovative branding and marketing initiatives that build her clients’ businesses. Heidi Krupp launched Krupp Kommunications (K2), in 1996 from her studio apartment in Hoboken, New Jersey. Sixteen years later, she is the CEO & Founder of a New York City-based award winning public relations, marketing and branding agency. Heidi has built K2 into an industry leader with a proven track record of creating and executing innovative branding and marketing initiatives that build her clients’ businesses. K2 has placed over 65 books on the New York Times bestseller lists, including #1 bestsellers The South Beach Diet and Jean Chatzky’s Pay It Down. Heidi is a native to Pittsburgh, Pennsylvania and a graduate of Ohio University with a bachelor’s degree in journalism and communications. She played an integral role at ABC News 20/20 and amassed an impressive string of production and publicity credits during her tenure at ABC, including her first publicity credit for Barbara Walters. She is a member of Women in Communications, The Public Relations Society of America, American Business Women’s Association; Publisher’s Publicity Association, The National Association of Female Executives and serves as a board member for the Books for a Better Life Awards and Goddard. Heidi resides in New York with her husband, Darren and son, Caden.