If you announce what you want, if you are clear about what’s on offer, if you set goals…

• the chances of accomplishing your goal go up, and so does…
• the chance that you will be disappointed

For many people, apparently, it’s better to not get what you want than it is to be disappointed. The resistance is powerful indeed.

Every time you use waffle words, back off from a clear statement of values and priorities, and, most of all, think about what’s likely instead of what’s possible, you are selling yourself out. Not just selling yourself out, but doing it too cheaply.

Own your dreams. There is no better way to make them happen.

Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.

*Image courtesy of visual.dichotomy.