When I was twelve I was obsessed with a book on my parents’ shelf. “Don’t Say Yes When You Want to Say No”. A pop psychology book from the 70’s all about sex.

I would pretend to be sick. Stay home from school. Read the book over and over again, fascinated by the stories.

Too bad I didn’t learn anything from it.


Yes #1:

I wish I had never started a business, to be honest.

Here’s the results of my first business:

  • My partners (one sister, one brother in law) no longer speak to me.
  • I lost all the money I made from that business.
  • I gave up on my dreams of launching a TV show. I was in the middle of pitching two shows to HBO at the time I left to do my own business.
  • I gave up on dreams of writing a novel.
  • I stopped sleeping from 1995 to 2010. Fifteen years of little to no sleep. My brain is now damaged.

I learned fear, hate, anxiety, stress and poverty from that first business. I wish I hadn’t said “Yes” to it.

Yes #2:

I wish I never started in the financial industry. I ran a hedge fund for many years. I have nothing really to show for it. I learned a lot about business.

But I also gave up on doing what I was good at. I was good at building websites.

I started my first fund around 2003, after being a solid day trader for the prior two years.

I read 200 books on finance, I wrote software modeling the markets, I started networking with other hedge fund managers, I started writing about finance.

I really became an expert in the entire field of trading and stock markets, etc.

You know what… Wall Street is mostly BS and a scam. I really despise almost everyone in that industry.

Whereas when I finally started building websites for people again, in 2006, I quickly got over a million users a month on the first site I released to the public. And I sold it a few months later.

I wish I had said, “No” four years earlier.

Yes #3:

Then I wanted to be on TV.

Every time CNBC called I would say “yes”. I would drop everything, and sometimes travel seventy miles so I can go on TV for three minutes.

Here’s what would happen.

I’d be sitting next to the anchor. She’d stare at her notes until five seconds before we were going live.

She’d say (It was always a “she”), “How do I say your name again?”

I’d look at her and say, “I’ll… touch… her. But fast. I’ll-touch-her”. And the she’d still be laughing when we’d go live.

I went on twice a week for years. Each three minute visit was about five hours door to door including preparation. So about 1500-2000 hours of wasted time because I couldn’t say “No”.

Here’s the only thing I learned about news TV. “All we are trying to do is fill the space between commercials,” one major news producer told me.




I said “No” to something this week.

I started taking DJ classes a few weeks ago. I really wanted to learn.

But then I thought of the 5/25 rule that Warren Buffett talks about.

What are the top twenty-five things you want to do in life?

DJ-ing, believe it or not, is IN my top twenty-five. I love the music.

Warren Buffett then says, “now take the top five and separate it from the bottom twenty. And never look at the bottom twenty again.

Because you love those twenty. But it’s BECAUSE you love them that they will always distract from the top five that you SUPER love.

I super love Writing. Podcasting. Comedy. My family. And the remaining businesses that I’m still involved in.

My top five.

That’s all I want to say “yes” to. So I said “no” to the classes.


I said “yes” to a girl once when I was much younger. It took me years and scars all over me to finally say “no” to her.

I said “yes” to being on a board of directors once because of greed and money. The business failed and the lawsuit has finally ended after years.

I said “yes” to buying a house. Twice. I lost everything on those.

I said “yes” to 5000 coffees to just “meet and greet”. 4950 of them I wish I had stayed home and read and written.

I said “yes” to a publisher to writing a book I didn’t want to write. I was flattered to be asked so I did it. That book sold 300 copies and took a year out of my life.

“Yes” steals years of your life. You never get them back. “No” adds years. @jaltucher (Click to Tweet!)

This moment I have 248,433 unread emails. I’ve started saying “no” to emails.

I don’t read the newspaper. I don’t vote. I don’t rent (I just Airbnb). I don’t pay any bills (since Airbnb is my only bill). I don’t spend time with toxic people.

I don’t have health insurance (too complicated to figure out). I don’t go to weddings. I don’t really speak at many conferences.

Over the years I said yes to buying many things. Books, art, games, collectibles, sheets, furniture, on and on. I wasted Yesses.

I finally said no to all the things. I cleaned out. I don’t want my children to have to inherit a bad “yes”.

I have no regrets. Because everything I said “yes” to turned out to be a lesson about “no”.

“No” is how you whittle down and sculpt yourself into a work of art. “Yes” is how you burn up and burn out.

Do I want to hit publish on this post?


What’s your 5/25? Comment Below…

James Altucher has built and sold several companies, and failed at dozens more. He’s written fourteen books, and The Rich Employee is the book to RULE THEM ALL. (Although he is also fond of The Choose Yourself Guide to WealthThe Power of No & Choose Yourself.) He’s an investor in twenty different companies. He writes every day. He doesn’t have enough friends. Still interested in knowing him? Follow him on Facebook and Twitter.