I believe you have inside of you a core genius. One thing that you love to do, and do so well, that you hardly feel like doing anything else. It’s effortless for you and a whole lot of fun. And if you could make money doing it, you’d make it your lifetime’s work.

What is Your Core Genius?

In most cases, your Core Genius is directly tied to your passions and life purpose. @JackCanfield (Click to Tweet!)

Successful people believe this, too. That’s why they put their core genius first. They focus on it and delegate everything else to other people on their team.

For me, my core genius lies in the area of teaching, training, coaching and motivating. Another core genius is writing and compiling books. Over my thirty-five year career, I have written, co-authored, compiled and edited more than 150 books, and I love to do it! I do it well, and people report that they get great value from it.

Compare that to the other people in the world who go through life doing everything, even those tasks they’re bad at or that could be done more cheaply, better, and faster by someone else. They simply can’t find the time to focus on their core genius because they fail to delegate even the most menial of tasks.

How to Stay Focused on Your Core Genius

Delegate tasks that aren’t directly related to your core genius. Delegate completely, which simply means that you delegate a task once and completely – rather than delegating it each time it needs to be done.

When you delegate the grunt work—the things you hate doing or those tasks that are so painful, you end up putting them off—you get to concentrate on what you love to do. You free up your time so that you can be more productive.

And the best part is you get to enjoy life more.

Surprisingly, most people are afraid of looking wasteful or being judged as being above everyone else. They are afraid to give up control or reluctant to spend the money to pay for help. Deep down, most people simply don’t want to let go.

How You Can Actually Save Money By Delegating

Others (potentially you) have simply fallen into the habit of doing everything themselves. “It’s too time-consuming to explain it to someone,” you say. “I can do it more quickly and better myself anyway.” But can you?

If you’re a professional earning $75 per hour and you pay a neighborhood kid $10 an hour to cut the grass, you save the effort of doing it yourself on the weekend and gain one extra hour when you could profit by $65.  Of course, while one hour doesn’t seem like much, multiply that by fifty-two weekends a year and you discover you’ve gained fifty-two hours a year at $65 per hour —or an extra $3,380 in potential earnings.

Always Stay Focused on Your Core Genius

Unfortunately, most entrepreneurs spend less than 30% of their time focusing on their core genius and unique abilities.

In fact, by the time they’ve launched a business, it often seems entrepreneurs are doing everything but the one thing they went into business for in the first place.

Don’t let this be your fate!

Identify your core genius, then delegate completely to free up more time to focus on what you love to do.

Keeping this idea of delegating tasks so you can stay focused on your core genius in mind, I want to leave you with a bit of homework to complete.

Write down five tasks that you can delegate and get off your plate today. Then list the people or person that you can delegate those tasks to so that you can focus on your Core Genius. To hold yourself accountable, leave a comment below with the three tasks you plan to delegate. 


As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre—and watched it grow to a billion dollar market. As the driving force behind the development and delivery of over 100 million books sold through the Chicken Soup for the Soul® franchise, Jack Canfield is uniquely qualified to talk about success. Jack is America’s #1 Success Coach and wrote the life-changing book The Success Principles: How to Get From Where You Are to Where You Want to Be and Jack speaks around the world on this subject. Check out his newest book The 30-Day Sobriety Solution: How to Cut Back or Quit Drinking in the Privacy of Your Own Home. Follow Jack at www.jackcanfield.com and sign up for his free resources today!

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