Do you know how to promote yourself and your business?

Being an online entrepreneur is a highly competitive career path, where you constantly need to have your finger on the pulse of the latest marketing tools and strategies. Social media is especially difficult for many entrepreneurs who aren’t interested in following social trends, and would rather focus on content than promotion.

However, what I’ve learned about being an entrepreneur is that real success includes not just valuable content and product creation, but also having the skills to strategically send that content out to the world to the demographic that needs and/or desires it.

Today I’m talking to a friend of mine who is a master at promotion and marketing, Steven Aitchison. Last year Steven taught me how to maximize my Facebook business page with his creation, Your Digital Formula. He has done so many interesting things in his life, but now he’s focused on adding value and working with online entrepreneurs who are doing good work in the world. Listen now to hear all about new and surprisingly simple ways to reach your tribe and how being authentic with your marketing can become your superpower!

“The only thing you need to be when you’re marketing is authentic.” – Steven Aitchison @terri_cole (Click to Tweet!)

Click here to listen to our interview now!

Terri Cole is a licensed psychotherapist, transformation coach, and an expert at turning fear into freedom. Sign up for Terri’s weekly Newsletter, check out her blog and follow her on Twitter.

Image courtesy of Rachel Andrew.