So I know I am not the only one who had to deal with shift and change in 2017, right? I’m hearing ALL of you talk about it.

I mean seriously, this year it kind of snuck up on me though. I didn’t expect the massive shift that would happen.

My business has been soaring the last few years, but I suddenly realized things were changing everywhere. Online, with digital marketing … even my own client avatar was changing. And so I decided some change had to happen for me fast or I would not be able to keep up with my own growth.

Life as I knew it was about to move in a new direction. If I didn’t move, what I had built may not be sustainable anymore. In fact, it may even crumble.

And between you and me, that scared the living crap out of me.

I didn’t want MORE. I didn’t want to learn NEW stuff. I had already mastered the old stuff. Why was this happening? Really? Just when I started getting comfy.

But that’s the name of the game. Often what takes you to A, won’t be what takes you to B. I often say the skills and tools that made you your first five-figure income won’t be the same skills and tools that helped you earn a six-figure income. And you can be sure that what got you to seven figures absolutely won’t allow you to multiply that number.

So what do you think happens when all of a sudden everything you counted on stops you dead in your tracks?

You make a decision and you switch gears, right? Yep. You have to. And that’s what I’m doing.

Now, first can I say that ebb and flow—decline and regrowth—are natural patterns of change? They are neither good nor bad. But they can be super important indicators of when it’s time for change. In my case, it has become crystal clear that it is time to raise the bar again.

It really doesn’t have to be scary. Actually, it can be exciting. And new. And fun.

So I am right in the middle of a few massive alterations. I’m changing my thought patterns and I’m going to get out of my comfy zone for a bit again and go for it, full throttle. I’ll keep you posted. So far the results are amazing.

And you? Are you feeling the itch too?

Maybe it’s a new thought download that you need. HANG ON. You may be in for a wild ride!

Hayley Hobson is an author, speaker, Kick-A$$ Business Guru, 7 Figure MOM-treprenuer. and passionate about empowering others to live the life of their dreams and is based in Boulder, CO. Hayley creates lifestyle transformations by coaching her clients to become the best WHOLE version of themselves possible. To learn more about her nutritional courses, events, and custom programs, visit or follow her on Facebook or Twitter.