The untapped power of the subconscious mind can lead you to new success in your personal life and business life. Discovering how to turn your thoughts into positive and implementing the law of attraction into your daily life can take you to new heights.

In order to fully understand the power of your unconscious mind, you first need to understand the difference between your unconscious and your conscious mind. Your conscious mind is the awareness you have in the current moment.

Your Conscious Mind:

This is your awareness of your surroundings, your current thoughts and emotions, the physical sensations in your body, whether or not you’re hungry, and so on. Your unconscious mind is any information that is below the threshold of your current awareness.

Your Subconscious Mind:

Examples of your subconscious are memories, beliefs, fears and subjective maps of reality. The thing with your unconscious mind is it’s very powerful and can, without your awareness, direct the course of what you do in your life.

Because of this, you must learn to choose our thoughts effectively, because your thoughts, both conscious and unconscious, due to the Law of Attraction, are what are creating your current experience of reality—including your level of success in every area of your life—work, financial, relationships, health, and happiness.

How I Learned About The Power of the Subconscious Mind

For centuries, most people didn’t know the Law of Attraction existed until, in 2006, a documentary movie and book called The Secret were released, which I was featured in along with many other teachers of this powerful law.

I’ve consciously used the Law of Attraction in my own life to create amazing personal achievements and business success far beyond what most people ever experience. And the good news is, you can too!

Let me give you one example out of my own life:

In the 1970s I was fortunate to be able to meet and work with one of the great pioneers in the teaching of the Law of Attraction—W. Clement Stone. He was a self-made millionaire worth more than $600 million.

I was hired to work in his foundation and teach his principles of success to schoolteachers to incorporate into their classrooms.

After a year of working there, he challenged me to set what I call a Breakthrough goal—a goal that would quantum leap my success and would require me to stretch and grow in order to achieve it.

AT the time I was only receiving an $8,000 a year salary…

That seems like a small amount of money, but in today’s dollars, that was a $51,000 a year salary. For example, a gallon of gas was only 36 cents in 1970.

I set the goal to make $100,000 a year (which would be $640,000 in today’s dollars). I used everything Mr. Stone had taught me including daily affirmations and visualization techniques.

And it worked! That year I made $100,000 dollars.

Because The Law of Attraction has become so much a part of our culture, let’s take a few moments to discover what it is, how it works and—most importantly—how you can use it to create the life and results you want.

Here’s a video that explains the power of the subconscious mind a little further:

Controlling Your Subconscious With This Formula

Stated in its most basic form, the Law of Attraction says, What you think about, talk about, believe strongly about and feel intensely about, you will BRING ABOUT in your life.
Our thoughts have power over our lives. And as such, it’s probably a good idea to be intentional about the thoughts you put out there.

If you have specific life or career or financial goals, for instance, why not focus your thoughts on achieving that goal and having that good come into your life.

To focus more easily, I want to share a formula with you that will get The Law of Attraction working in your life.

And the formula, which is discussed in The Secret, is this…

Ask, Believe, Receive

Let’s talk about each step:

1. Ask

Let’s begin with asking. The key is to focus on and ask for what you want versus what you don’t want.

Remember that what you think about, read about, talk about, and give your attention to, are actually requests that you’re sending out to the Universe. So you must start being intentional regarding what you think about all day. @JackCanfield (Click to Tweet!)

Are you immersing yourself in positive, uplifting, joyful thoughts?

Do you meditate and hold pictures in your mind of what you want in your life?

Or do you frequently criticize yourself and others, complain about your life and focus on your lack of abundance?

Feeling excited, enthusiastic, passionate, happy, joyful, loving, appreciative, prosperous and peaceful are thoughts and feelings that give off positive vibrations.

Start intentionally creating your future in your mind, and then let the Universe figure out how to manifest it.

After all, it’s phenomenally good at aligning the people, situations, money, resources, and opportunities necessary to bring about your desired goals.

2. Believe

The next step is to believe you will get what you want, then take action. What does it mean to believe you’ll get what you want?

It means maintaining a positive expectancy, going about your day with certainty—knowing that you’ve put your future in the hands of a power that is greater than yours…and that it will deliver. Always act as if what you want is on its way.

It’s simply a matter of you deciding with conviction that what you want will absolutely happen.

This is not always easy. Many people have limiting beliefs which keep them from allowing abundance and happiness into their lives.

If this describes you, realize that you must first change your limiting beliefs into thoughts that you are deserving, worthy, lovable, desirable and capable—as well as smart enough, strong enough, attractive enough, rich enough, good enough, and “enough” in every other way that matters to you.

Take Action!
Of course, once you believe that you’ll get what you want, the second part of the belief stage is to take action. Taking the actions that would take to create your desired result affirms your belief that what you want is within reach.

After all, you wouldn’t be taking action if you didn’t expect your future situation to show up, would you? So your taking action is a demonstration of your belief.

3. Receive

The final step of this formula is to receive what you want by becoming a vibrational match for it.

What do I mean by vibrational match?

It’s that you, me – everyone on the planet – is like an individual radio station that is broadcasting on a specific frequency.

If you want to listen to jazz, you have to tune your dial to a station that broadcasts jazz, not one that plays hip-hop or country. Likewise, if you want more abundance and prosperity in your life, you have to tune the frequency of your thoughts and feelings to ones of abundance and prosperity.

If you follow this formula you will attract more abundance into your life.

Now that is how you harness the power of your subconscious mind.


As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre—and watched it grow to a billion dollar market. As the driving force behind the development and delivery of over 100 million books sold through the Chicken Soup for the Soul® franchise, Jack Canfield is uniquely qualified to talk about success. Jack is America’s #1 Success Coach and wrote the life-changing book The Success Principles: How to Get From Where You Are to Where You Want to Be and Jack speaks around the world on this subject. Check out his newest book The 30-Day Sobriety Solution: How to Cut Back or Quit Drinking in the Privacy of Your Own Home. Follow Jack at www.jackcanfield.com and sign up for his free resources today!


Image courtesy of Daniel Spase.