Our thoughts determine our attitude, our attitude determines our actions, and our actions determine our life.

That’s why, to realize our full potential, it begins with an understanding of the thought patterns that are holding us back.

Here are six phrases to recognize and avoid:

“I’m not ready.”

You’re as ready as you’ll ever be. Everything leading up to today has prepared for everything you will do now and in the future. What you’re not ready for, you will become ready for. Life will never introduce something to you that you won’t be able to figure out. You’re ready. In fact, you’re always ready.

“That’s impossible.”

Look around. Everything you see was once “impossible.” But then someone dedicated their life to figuring it out. You are possible and anything is possible. You only need to remember that you will figure it out.

“People will judge me.”

You’re right. They might. And if they do, are they the kind of people you want in your life? When you start doing what you love, you’ll attract people who love to do the same kinds of things as you. Let yourself be judged. It’s an automatic filter of the people you’ll want to minimize spending time with.

“I might fail.”

Yes. You might fail. And guess what? You will survive. You will learn to use failure as momentum. Your failures will lead you to your successes. The insight, learnings, and relationships that you gain from failing will often be more useful than what you originally set out to do. But only if you start failing. How can you fail today?

“I’ll start tomorrow.”

Will you really? Why can’t you start today? What’s one small thing you can do to begin now? Is what you want to start tomorrow actually important to you? Why is it important? Where are you hoping it will take you? If it’s important, work toward it today. Otherwise, don’t start.

“But I have to do this.”

False. You do not have to do that. You have a choice. Yes, you may have made a commitment and quitting or changing courses might not be fun in the short-term. But, do you really want to live a life in which you feel obligated to do things? Or, do you want to align yourself with people and opportunities that make you truly and deeply want to do things. It’s your choice. How can you take what you have to do and turn it into what you want to do?

When you change your thoughts, you change your attitude, actions, and the course of your life. Your best life begins now.


Ready to go big and accelerate the trajectory of your work and life? Check out The Bold Academy. Coming to Boulder this July, it’s a four-week in-person acceleration program designed to help you unlock your ability to lead the life you’ve always wanted to live. There are 10 spots left and applications close on April 5.


Amber Rae is a motivational force of nature, hell-bent on cultivating a world where human potential is not governed by what we’re told we can and cannot do, but rather by our highest intentions and inner gifts. She’s obsessed with helping people claim the lives they’re meant to live, and designs her projects accordingly. She’s the creator of The Bold Academy, an experience designed to help people find their deepest clarity, build confidence, and unlock their ability to lead the life they’ve always wanted to live. In the last two years, Amber launched the Domino Project with Seth Godin, turned insomnia into a global movement via Night Owls, and helped hundreds of people give their dreams direction, many of which were through The Passion Experiment. She’s been seen in The New York Times, Fast Company, Inc., Forbes, The Huffington Post, BBC, and ABC World News. She also contributes to Fast Company. For more about Amber you can visit her website or on Twitter.