You’ve saved and scrimped and spent hours on the plane, and now you’re in Paris for the trip of a lifetime. It’s likely you’ll never be here again, and you’ve only got three days.

Question: How much time are you going to spend in the hotel room watching reality TV on cable? For that matter, how much time will you spend checking your email, grooming your social network status, or browsing around online to see what’s new?

You only have three days.

Now, it’s a week later, and you’re back at your desk. Consider the fact that the most interesting or most beloved or most trusted people you will ever know are sitting right next to you or can be invited over in just a few minutes. Is it worth postponing that once-in-a-lifetime interaction so you can do a Netflix binge or watch some YouTube videos?

The world is waiting. Your turn…


Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.

*Image courtesy of Moyan_Brenn.