We can choose to commit to a recursive and infinite path that elegantly creates more of the same.

We can choose possibility.

We can choose connection.

We can choose optimism.

We can choose justice.

We can choose kindness.

We can choose resilience.

And we can decide to take responsibility.

Each leads to more of the same.

*Originally published on sethsblog.


Seth Godin has written eighteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.


Image courtesy of Anna Shvets.