I’m as guilty as anyone else who says that to build a business, or a blog, it’s good to ask people what they want and then give it to them. It works!

But there’s another side to this thinking, and I heard the counterpoint presented beautifully last week by Paula Pant. I wrote about Paula in the appendix of SIDE HUSTLE—she’s my go-to expert on rental properties, a topic I know little about, but one that often comes up in the small business world.

For years, she’s published a popular blog about personal finance. But as she shared in a talk, after starting down the familiar path of “Hey everyone, what should I write for you?” she realized that maybe it was better to ask herself what she wanted to do.

Here’s some of what she said that resonated with me:

“The revolutionaries who came before us – the people who shook the worlds of architecture and music and food and art and technology – they thought bigger than the crowds, and that’s why their work … outlives them.

Do you want your grandkids to remember you for writing articles on “5 ways to save on car insurance?”

If your goal is to leave a legacy – not just make a buck or two, but to leave behind work that represents your time on this earth – you cannot follow the crowd.

You must ignore the crowd and serve the craft. I’ll repeat that:

You are here to serve the craft, not the crowd. – Paula Pant via @chrisguillebeau (Click to Tweet!)

Pandering never builds a legacy.

As online content creators, our legacy will not be the number of Facebook likes we’ve left behind.”

By the way, I heard her say this at Fincon, an event I also spoke at. I spoke after Paula and before Darren Rowse, another friend. Small world!

Chris Guillebeau is the New York Times bestselling author of The Happiness of PursuitThe $100 Startup, and other books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people. His new book, Born for This, will help you find the work you were meant to do. Connect with Chris on Twitter, on his blog, or at your choice of worldwide airline lounge.

Image courtesy of picjumbo_com.