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Joe Cross is the subject of Fat, Sick and Nearly Dead, a documentary of his juicing journey that has now been seen by millions of people worldwide. The documentary chronicles Joe’s journey as he goes through the ups and downs of a 60-day juice fast that left him 100 pounds lighter and in the end, saved his life.

Joe was obese and suffered from an autoimmune condition known as chronic urticarial, for which he required heavy medication. Joe decided to take drastic measures and travel sixty days across America to film himself living solely on juice while also talking to other people about their attitudes toward food, health and longevity along the way. I asked him what caused him to go to such extremes and he said that, “I needed to fight fire with fire. I was in an extreme position, I needed to do something extreme.”  

For Joe, what stood out to him the most when he decided to change his way of living was the statistic that 70% of all disease is caused by lifestyle choice. Once he learned that, he realized that his odds of getting well were quite high and he was determined to set out on his journey to regain his health.

I asked Joe what is was like for him on day one of his cleanse. To my surprise, he said that day one of his sixty-day juice fast wasn’t hard, but that days two and three were where the challenge started. It was a mental and physical strain, but he never feared for his life. He said that he didn’t juice to lose weight, because if he had he would have probably failed, but that he juiced to get well. (We also had Joe make his mean green juice).

I asked Joe, “Who are you because of this journey?” He explained that he thinks he is a much more calm and friendlier person. He also said it recently dawned on him that at the end of the day making a lifestyle change is about love. “I think that there’s two great love affairs that we need to have in our lives,” he explained “one is with mother nature and with plants–we have to love our plants; if we love them, they’ll love us–and the other is with ourselves.”

There is a part in Joe’s documentary where he is sitting at the table on Thanksgiving Day and he says that he is thankful for his disease. Something amazing about my guests on KirstyTV is that, even though they have been through horrific adversity they eventually get to a place where they see their journeys as gifts. After seeing Joe’s film I was curious to find out what exactly he was thankful for on that day. “I realized that I was lucky that my disease actually manifested itself on the outside,” he said “because that made life uncomfortable, that made life miserable. That allowed me to take action. So, I kind of went from thinking it was the worst thing that ever happened to me to understanding and appreciating that it was probably the best.”

I asked Joe what he learned about himself that he didn’t know before. He told me that he has a saying, “You don’t learn anything new, you just remember what you forgot.” He feels that we inherently know what’s right and wrong, we know the answers to these big questions but it’s like we forget. He feels that his journey reminded him to remember these answers.

I think we can all learn from Joe that rebooting is easier than you think. I think it’s a great idea if you are feeling like you need a change, to get yourself on a juice fast. Maybe you’ll see me going on a juice fast in the coming week!

Transformation is completely possible and you will live a better life and feel amazing. @KirstyTV (Click to Tweet!)

Please comment below and share how you have decided to “reboot” your life!


Kirsty attacks life like it’s a chocolate cake. She is the Executive Producer and Host of KirstyTV and an international speaker, author, and entrepreneur based in Los Angeles. You can also follow Kirsty on Facebook and Twitter.