“I bought the diet book, but ate my usual foods.”

“I filled the prescription, but didn’t take the meds.”

“I took the course… well, I watched the videos… but I didn’t do the exercises in writing.”

Merely looking at something almost never causes change. @ThisIsSethsBlog (Click to Tweet!)

Tourism is fun, but rarely transformative.

If it was easy, you would have already achieved the change you seek.

Change comes from new habits, from acting as if, from experiencing the inevitable discomfort of becoming.

*Originally published on sethgodin.typepad.com

Seth Godin has written eighteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.

Image courtesy of Patrick Tomasso.