The meaning of the word is the reason we used the word.
If we don’t agree about the meaning of the word, we haven’t communicated.
Instead of, “that’s just semantics,” it seems more productive to say, “I’m confident we have a semantics problem.”
Because that’s all of it.
The way we process words changes the way we act. The story we tell ourselves has an emotional foundation, but those emotions are triggered by the words we use.
*Originally published on sethsblog.
Seth Godin has written eighteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.
Image courtesy of Wade Austin Ellis.