At some point, grown ups get tired of the feeling that accompanies growth and learning.

We start calling that feeling, “incompetence.”

We’re not good at the new software, we resist a brainstorming session for a new way to solve a problem, we never did bother to learn to juggle…

Not because we don’t want the outcomes, but because the journey promises to be difficult. Difficult in the sense that we’ll feel incompetent.

Which accompanies all growth.

First we realize something can be done.

Then we realize we can’t do it.

And finally, we get better at it.

It’s the second step that messes with us.

If you care enough to make a difference, if you care enough to get better–you should care enough to experience incompetence again.

*Originally published on sethsblog.


Seth Godin has written eighteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and, most of all, changing everything.


Image courtesy of Vincent Riszdorfer.