Something happened today that made me feel so passionate that I needed to make a video. In my world, with thousands of things I HAVE to take care of, allocating thirty minutes to this particular meeting simply did not make sense—ON PAPER. Even my assistant Nate made a face when I made sure this time was set aside on my schedule because he also knew, on paper, it didn’t make sense.

I have no interest in making the most money in the world (even though I do want to be the biggest business man in the world). I have an interest in having the most people at my funeral. When you are a businessperson living by that motto, you have a chance to achieve both.

Doing the right thing is never wrong. Setting aside the time for this meeting, while not the best use of my time on paper, was the right thing to do and, therefore, was exactly the right use of my time. Even though something seems un-scalable, fighting to make it scalable is the difference between success and failure.

EDITORS NOTE:  Join the publisher and co-founder of Positively Positive Eric Handler and Gary Vaynerchuk on Tuesday, August 28th, 5pm PST / 8pm EST as they talk the keys to creating success in all areas of your life while keeping passion, authenticity and integrity front and center. Here is a link where you can join live or RSVP for the interactive event

RSVP for the Gary Vaynerchuk Spreecast discussion with Positively Positive’s Eric Handler. Don’t miss this unique chance to ask questions face to face with Gary.

Gary Vaynerchuk is the 35-year-old New York Times, Wall Street Journal, and Associated Press Best-Selling author of Crush It! Why Now Is the Time to Cash in on Your Passion and The Thank You Economy. A self-trained social media trailblazer and expert, Gary has close to one million Twitter followers and was included in BusinessWeek’s list of the top 20 people every entrepreneur should follow. Gary and his brother AJ founded VaynerMedia, a new breed of agency that helps Fortune 500 companies like Campbell Soup Company, PepsiCo, Green Mountain Coffee, the NY Jets, the NHL, and the NJ Nets find their social media voices and build their digital brands.

Although his various businesses obviously play an enormous role in his life, he always puts his family first.